Create ranking synergy by being smart about how you write your website content and using links to get better results.  You want to create pages that people like, content that keeps them on your site reading and looking around, and that brings them back for more. Good linking will help your good content get found and tie your content together in a way that gives it context and relevance.

Here’s how good content and good links work together:

Content is what you talk about on your website.  The purposes of your content is to provide good information to your reader.  You may want your content to inform, educate, entertain, promote an idea or product, and/or persuade the reader to take some action.  Good content will help your website rank well for search engines as well as your target customer.

People need visual cues when they are reading, like headings, section breaks and relevant words.  Your content should be easy to navigate, have a professional appearance and give good value to the reader.  Search engines are trying to replicate the way people search, so your page titles as well as your headers are indicators that your content is what they are looking for.  If you are trying to rank for a certain key word or phrase, it is important that the key phrase be prominently used.

Since individual web pages are stand alone pieces of content, bringing them together by linking adds context to the information on a specific page.   Your links should be transparent about where they are taking the reader.  For example, a link with the anchor text Interior Painting should go to a page that has a title and headline about Interior Painting.  This makes both human readers and search engines happy. Anchor text is the word or phrase in which the link is embedded.  Make good use of relevant keywords that describe the link destination as anchor text instead of embedding the link in the words “Click Here”, for example.

In addition more incoming links to a page from other pages in your own website or external websites add more authority to your page relevance for the search engines.

Here are 5 Tips for improving your ranking with content and linking:

1. A website with more pages is better because you have more places to put links to related content and keywords.
2. Add new content to your site often
3. Make good use of relevant keywords and phrases in your titles and headlines
4. Be aware of opportunities to link your pages together with relevant key words
5. Look for other relevant websites where you can get links to back to your site.

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