Many painting contractors have spent some effort in Search Engine Optimization (SEO) of their websites so that they can rank higher in the search engines, particularly Google. It’s quite common to see that while some of the search engine optimization that small businesses have done to their site are working, there are many other things that can be done to improve the website’s position in Google that have been overlooked.
For example, is the site optimized for the most frequently searched, relevant and commercially viable keywords that fit the services that your business offers? Do you know what those keywords are? Many painting contractors miss optimizing for some very relevant keywords.
There are also a number of on-page and off-page factors that affect how your website ranks in Google. Many business owners may use some but not all of the factors to the best extent they could with a few (often simple) adjustments to their website.
An SEO Audit entails a review of how your pages rank for the top keyword phrases relevant to your business, an analysis of your site’s on-page and off-page SEO factors, a review of your Google Analytic’s search engine statistics, and some recommendations for you on what things you can do to improve your site’s search engine ranking.
When should you consider having an SEO Audit? Now is a good time, if you have done a lot of work on your website and it still isn’t ranking in Google as well as your competitors’ websites. Certainly, if you are considering a major re-do of your website, investing in an SEO Audit before you start the project will more than pay for itself, by focusing your web designer’s efforts more effectively.
Here’s where you can find out more about getting an SEO Audit for your website.